Diesel Films partnered with Nike Training for the launch of its #JUSTDONTQUIT campaign featuring NHL center Brooks Laich, Nike Master Trainer Erica Giovinazzo and singer/songwriter Maggie Szabo. #JUSTDONTQUIT was inspired by the brand’s timeless slogan: #JUSTDOIT, which turns 30 this year.Â
Check out photos below for a look at the behind-the-scenes action from Brick Los Angeles.Â
As social media has evolved, so has the way we as fans and consumers communicate online during big events like the NFL Draft. The Draft was a perfect example of how players, brands and sports Read more…
Diesel Films is lucky to have numerous freelancers who play an important role in our projects both on-location and behind-the-scenes. Check out the first installment of Fire Squad Chats, a casual conversation highlighting many of Read more…
Nike’s JUST DO IT is the most iconic company slogan of all time. Can that be argued? Here’s a little history on how it was created…. In 1988, Dan Wieden, founder of Wieden+Kennedy, had a number of teams Read more…